About me

I’m Matthew. I run Launchleanly, a small product studio that builds custom software for businesses.

I use AI every day, for writing, research, running the business and building software.

I don’t have an engineering background. I started out completely non-technical, and everything I know I learned by doing.

The newsletter is where I share what’s actually worked: one tip a week you can use the same day, whatever your job.

No hype, no ‘agents running while you sleep’, and no tech jargon. Simple words, simple analogies, simple.